Property management is about far more than collecting rent and overseeing maintenance. In this episode of The SAHMA Exchange, Josh Johnson, COO of Winterwood Inc., and Layne Hurst, SVP of Hayes Gibson Property Services, share what today's property managers are really responsible for—from compliance and operations to leadership, resident relationships, and staffing challenges. Whether you're new to affordable housing or a seasoned professional, you'll gain a deeper appreciation for the people who keep communities running every day.
Episode Overview
What does a property manager really do?
If your answer is collecting rent or overseeing maintenance, you're only scratching the surface.
Today's affordable housing property managers are business leaders, compliance experts, customer service professionals, maintenance coordinators, problem solvers, and trusted resources for residents—all while leading teams and navigating an increasingly complex industry.
In this episode, Josh Johnson and Layne Hurst pull back the curtain on what the job truly requires and explain why the best property managers don't simply manage buildings—they serve people.
In this episode, you'll learn:
• Why property management is often misunderstood
• How the role has evolved before and after the pandemic
• Why leadership and a servant mindset matter more than ever
• The biggest surprises new property managers face
• What separates great property managers from those who struggle
• Why understanding your community should come first
• Common misconceptions from owners, vendors, and residents
• How staffing shortages are changing the industry
• Recruiting strategies for attracting the right talent
• The growing importance of technology and automation
• What continues to inspire long-time leaders in affordable housing
Guests
Josh Johnson
Chief Operating Officer
Winterwood Inc.
Layne Hurst
Senior Vice President
Hayes Gibson Property Services